Content Marketing Strategies
Own media, paid and spontaneous
Digital marketing, when well implemented, in both B2C and B2B, in addition to positively impacting the brand's supporters with contents of its universe of values, feeding them mainly with up-to-date information on launches, qualities and differentials against the competition, in the identification of their products when the purchase is timely, directing them to the channel of sales of their choice. After all, engaging in social media does not measure the outcome of your digital marketing.
Much more needs to be done, and in addition to attracting, converting, linking, accompanying and guiding tanners and followers of your brand through the buying journey to get better sales results. In B2C these channels can be links of own stores or partners of the brand in the internet, as well as the physical store or franchise closer to the consumer. At B2B, the potential buyer is directed to the local representative, distributor or direct sales channel of the company.
In order to properly manage this process called the sales funnel, it is necessary to implement the Inbound Marketing and produce strategic content directed to all stages in which potential customers pass through this funnel until the sale, nourishing them with important information for the maturing of the purchase. Integrate the media mix in an aligned way so it becomes critical to achieve better results.
Inbound Marketing + Press Relations + Content Marketing
Founding Director of Business Press. Experienced in the management and execution of corporate communication, marketing and sales strategies for major national and multinational brands, he knows the main internal processes of these areas in both industry and retail. And it was through successful reputation and brand positioning and product designs that he led the agency's natural evolution to implementing Inbound Marketing in digital customer marketing, creating a new culture he calls Inbound Marketing for Inside Sales, integrating marketing and sales.
The Business Press Blog
- 14 December 2016Inbound Marketing / Inside Sales / Digital marketing
- 26 September 2016Inbound Marketing
- 19 September 2016Press Release / Inbound Marketing / Marketing / Digital marketing / Press / Social media
- April 20 2016Press Release / Digital / Inbound Marketing / Marketing / Digital marketing / Press
GUSTAVO CAMPOSCEO / FOCAL RESEARCH
When we looked for a service of this nature, we did not want the "beans and rice". We do not believe that. We find what we believe in Business Press's working philosophy. And this has already proven effective for our business. We have achieved good exposure of brand and respect in the media.
VANDEIR BOCHICEO / MORE VALUE
Speed and intelligence in the use of information are increasingly important in defining a company's success. Combining transparency, ethics, professionalism, strategic vision and the market, Business Press has exactly matched our expectations.
ANDRÉ SAMPAIOBUSINESS MANAGER / GAFISA
The Business Press is a company that values the quality of the services provided with the sense of urgency appropriate to the client. The speed of the planning and the guarantee of the execution of the services were fundamental for a quality work provided to Gafisa / SA in Porto Alegre.
- design Thinking
- Social media
- Branded Content
- Brand Relations
- Inbound Marketing
- Inside Sales (BI)
- Inbound Marketing
- Inside Sales
- Predictable Revenue