Content Marketing Strategies

Own media, paid and spontaneous

O marketing digital, quando bem implementado, tanto no B2C quanto no B2B, além de impactar positivamente os simpatizantes da marca com conteúdos do seu universo de valores, alimentando-os principalmente de informações atualizadas sobre lançamentos, qualidades e diferenciais frente a concorrência, auxilia-os na identificação dos seus produtos quando a compra é oportuna, direcionando-os ao canal de vendas da sua escolha. Afinal, engajamento em mídias sociais não mede o resultado do seu marketing digital.

É preciso fazer muito mais e, além de atrair, converter em lead, relacionar, acompanhar e guiar curtidores e seguidores de sua marca pela jornada de compra para obter resultados melhores de vendas. No B2C estes canais podem ser links de lojas próprias ou parceiras da marca na internet, como também a loja física ou franquia mais próxima do consumidor. No B2B direciona-se o potencial comprador ao representante local, distribuidor ou o canal na internet de venda direta da empresa.

In order to properly manage this process called the sales funnel, it is necessary to implement the Inbound Marketing and produce strategic content directed to all stages in which potential customers pass through this funnel until the sale, nourishing them with important information for the maturing of the purchase. Integrate the media mix in an aligned way so it becomes critical to achieve better results.

Our Method

Inbound Marketing + Press Relations + Content Marketing

Business Intelligence

Business Intelligence

Weekly, monthly and quarterly analysis of results, consumer behavior on the purchase day and ROI.

Inside Sales

Inside Sales

Consulting so that the entire process of implementing inbound marketing results in an increase in sales with reduction of the CAC.

Brand Relations

Brand Relations

Strategy of relationship with the leads in the purchase journey, nurturing with information of your interest for conversion into sales.

design Thinking

design Thinking

Planning of methods and processes to approach problems, acquisition of information, analysis of knowledge and proposals of design solutions.

Social media

Social media

Strategies for content marketing, management and maintenance of social networks (content activation and promotion, online advertising, 2.0 SAC and fulltime BI)

Press

Press

Press Office with strategic planning of marketing communications for all brand audiences: B2B and B2C.

Digital

Digital

Creation and development of digital content platforms: Sites / E-commerces / Blogs / Social Media / Video Channels / etc.

Branded Content

Branded Content

Planning, production and management of premium content, institutional and products, with study of keywords and SEO techniques.

storytelling

storytelling

Immersion in the history of the customer's brand for the production of true, strategic content and definition of individual buyers.

About Us

Ary Filgueiras

Founding Director of Business Press. Experienced in the management and execution of corporate communication, marketing and sales strategies for major national and multinational brands, he knows the main internal processes of these areas in both industry and retail. And it was through successful reputation and brand positioning and product designs that he led the agency's natural evolution to implementing Inbound Marketing in digital customer marketing, creating a new culture he calls Inbound Marketing for Inside Sales, integrating marketing and sales.

Testimonials

GUSTAVO CAMPOS

GUSTAVO CAMPOS

CEO / FOCAL RESEARCH

When we looked for a service of this nature, we did not want the "beans and rice". We do not believe that. We find what we believe in Business Press's working philosophy. And this has already proven effective for our business. We have achieved good exposure of brand and respect in the media.

VANDEIR BOCHI

VANDEIR BOCHI

CEO / MORE VALUE

Speed ​​and intelligence in the use of information are increasingly important in defining a company's success. Combining transparency, ethics, professionalism, strategic vision and the market, Business Press has exactly matched our expectations.

ANDRÉ SAMPAIO

BUSINESS MANAGER / GAFISA

The Business Press is a company that values ​​the quality of the services provided with the sense of urgency appropriate to the client. The speed of the planning and the guarantee of the execution of the services were fundamental for a quality work provided to Gafisa / SA in Porto Alegre.

Plano Starter
R$1.990,00per month
  • design Thinking
  • Press
  • Social media
Plano Pro
R$3.990,00per month
  • Digital
  • Branded Content
  • Brand Relations
Plano Master
R$8.990,00per month
  • storytelling
  • Inbound Marketing
  • Inside Sales (BI)
Plano Expert
R$26.000,00per month
  • Inbound Marketing
  • Inside Sales
  • Predictable Revenue
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